Unlike traditional decals – in which the copy is printed onto a background shape – die cut decals are meticulously cut and every unwanted element (i.e. letter, design) is removed, so that only the print remains.  No unsightly white background box, just a clean, professional look.  Given the amount of labor involved to peel away all of the unwanted media, dies cut decals tend to cost more than traditional decals.  If cost is an issue, consider our clear decals as an alternative.